Give Potential Customer a Preview

Give Potential Customers A Preview With
Autoresponders

Building customer interest and excitement is the first
step to successfully marketing many products.
Autoresponders play a vital role in building this
interest and excitement. For instance, if you were
developing an ebook, you may want to start telling
your website visitors and opt-in subscribers about it.
Start building interest; tell them what this product
will do for them, and how soon it will be available.

Do more than build interest by telling them about it.
Use an autoresponder to let them preview your
product! Even though you will be selling the product,
you can allow your potential customers to preview
the information. Have you ever seen previews for
movies that will be playing intheaters soon? It is the
same concept.

Load one chapter of the ebook into an autoresponder,
and put a form on your website where your visitors
can enter their name and email address to receive
the preview chapter free of charge. This gets their
name on your list of potential customer. Each
week, send a reminder email, letting them know how
close the release date is, and what they can expect
from your product – keep building interest and
excitement.

Finally, a couple of days before you are ready to
launch your product offer those that received the
preview the option to buy a pre-release copy. You
canopt to offer a discounted price, or leave the price
as it will be on launch day – the choice is yours.

Take a look at the list of people who signed up to
receive the preview. How many of them are still ‘
subscribed’ to that list? They’ve had the option to
stop receiving notices about your product, but they
chose to keep receiving the information you were
sending. These are highly targeted prospects for
your product. They have already shown you that
they have an interest in your product, and a large
number of those people are simply waiting on the
autoresponder broadcast message that will let
them know that it is time to pick up their copy of
your product!

Isn’t automation a wonderful thing? Using an
autoresponder, you are able to see how much of a
market there is for your product, and build a great
deal of interest in it before it is ever released. This
isthe key to making sales on launch day. Use
autoresponders to build the interest. Get your
prospects excited about what is about to come –
andon launch day, give them what they are waiting
for andwatch the sales pour in!

Articles and Autoresponders

Writing articles to market a product or service is an
excellent way to build business. The articles should
be very informative, providing the reader with
information that is relevant to a specific topic. The
article usually includes a link to a webpage for more
information. The webpage, of course, is designed to
sell a product or service that relates to the topic of
the article.

These articles are commonly submitted to article
banks, websites, and ezine publishers. This is one
of the most effective ways to market a service or
product on the Internet, and it can become even more
effective when it is combined with the use of an
autoresponder.

Begin by setting each of your articles up in your
autoresponder. It is important that each article have
its very own autoresponder address, so you will
need an autoresponder service that will allow you to
do this. Next, make a master list of your articles, with
the autoresponder address for each article listed
beside the title. You can even add descriptions of the
articles on your master list if you want to.

Advertising your articles one at a time can take a
great deal of time…but advertising one autoresponder
address – the one for the master list – won’t take
very much time at all. Simply put it in your newsletter
and on your website. You can even allow other
ezine publishers to use this is a free resource for
their subscribers!